Communication today has become incredibly effective, but also incredibly exhausting. Ads and posters are still around, but they have been joined by emailing, texting, blogging, posting, hosting, Googling, adding, apping, and tweeting. Anyone can potentially be reached at any time by any message. And the message can be right on target. But hitting the target requires incredible attention. You really have to stay awake.

Are you still awake? Or, to put it another way:
Is your communication still awake?

You don't have to do everything. But it is important to understand why you don't do something. It is equally important to do just the right thing, quickly and efficiently. To have a feel for which actions are needed now. We have demonstrated many times that we have this instinct. References